Recycling is broken. Current infrastructure results in contaminated materials, is expensive, and hasn't improved recycling rates since the 1980's. It's time for a change.
1-2% of the world's population currently collects and sells material for a living. They've used homegrown tactics to build their own book of business, manage those relationships, and attempt to scrape by on the value of material they collect. Due to COVID-19, these valuable people are struggling more than ever.
By providing easy-to-use, powerful tools to this workforce, we not only increase the recovery rate and reduce contamination of secondary materials, we elevate people in their community and create millions of additional jobs.
Ultimately, by collecting more material from the market in a new way, brands will be able to reuse materials collected directly from their customers, exceed their sustainability goals, and create a closed loop ecosystem while eliminating landfills and plastic pollution.