~94% of Americans have access to either curbside or dropoff recycling, yet the nationwide recycling rate is a dismal 32% and declining year over year. Source: EPA
Over 75% of products we enjoy today end up in a landfill or are incinerated when we’re done with them. 🤯
This means that each year, we are burying and burning billions of dollars worth of reusable materials. 💸🔥
It’s not just a monetary issue, either. Landfills emit insane amounts of methane gas (80x the warming power of CO2), a major contributor to climate change. 🌎
Why do these materials end up in a landfill, instead of being reused?
👉 Traditional recycling infrastructure and the process to collect products is completely broken.
It hasn't always been this way.
During World War II, communities set up local salvage depots in every community to collect nylons, tin cans, cooking fats and even the tin in toothpaste tubes. They turned household tin into tanks and planes for the war effort.
Post-war, most large towns set up centralized recycling centers, but it wasn’t convenient for residents. So waste management companies started offering paid curbside recycling and told everyone to put everything together in the same blue bin.
Basically, recycling stopped being a way for consumers to give products back for reuse and became something that cost people time and money.
Because curbside materials are collected mixed together, AKA “single stream”, a human or machine has to attempt to sort the reusable materials out later on.
This sorting is expensive — most of the inherent value is lost at this stage.
Sorting at the recycling center (sometimes called a MRF, or material recovery facility) doesn't mean your stuff will get recycled.
If it's contaminated, there's still a high chance it will end up in the landfill. This leads to a lack of trust in the overall system.
While curbside pickup is touted as convenient, recycling rates have been declining throughout the past decade, even while access to curbside recycling increases.
This is a clear sign something isn't working.
Meanwhile, domestic reprocessing mills that consume these materials are under-capacity and desperately need more.
Because there’s not enough supply, the manufacturers just use more virgin materials, newly minted from mining and deforestation operations around the globe.
🤔 If only there was a way to connect consumers who have these used materials to the brands who need them…
👋 Hello, Circularity.
What if we could take what we learned from the local salvage depots in the 1940s and supercharge that with today's technology?
👉 By empowering anyone to become a community collection point, we can unlock the value of BILLIONS of dollars of materials from every neighborhood in America.
Benefits of circularity to a brand 👇
✅ Recover clean materials for reuse, directly from customers
✅ Reconnect & engage with customers in an authentic way
✅ Increase trust, loyalty and your ESG rating
Benefits of circularity to communities & consumer 👇
✅ Get rewarded from favorite brands while making positive impact
✅ Eliminate guilt knowing products will be reused
✅ Enjoy a convenient, trusted, free way to keep products out of landfill & build a thriving community
🌎 Want to start collecting materials in your community?Become a host
Join your local community on Replenysh